Sales plan

Sales plan

For a successful commercialisation of a technology, a well thought-out marketing plan is very helpful. Venaticus helps clients to structure and to formulate Key Elements necessary for a successful commercialisation of a technology.

Even though there is a good idea about your customer and the use of your technology, the following Key Elements are very worthwhile considering:

Key Elements Comments
How to move a technology base from Early Adopters to a Majority of customers? It may very well be easy to get a few persons interested in a technology, but a completely different story to attract the Majority.
To fully understand the decision making process for a customer! What is the Scope of the Decision we are expecting the customer to make?
Who has what role in the Decision? There are many persons involved in a decision, typically not just one Decision maker.
What are the factors to influence the Decision? What are the key arguments.
Positioning the product. Why should anyone buy your product, instead of the current alternative (Yes, there is always an alternative, how bad you might think this alternative is, there is always an alternative!)