For a successful commercialisation of a technology, a well thought-out marketing plan is very helpful. Venaticus helps clients to structure and to formulate Key Elements necessary for a successful commercialisation of a technology.
Even though there is a good idea about your customer and the use of your technology, the following Key Elements are very worthwhile considering:
|How to move a technology base from Early Adopters to a Majority of customers?||It may very well be easy to get a few persons interested in a technology, but a completely different story to attract the Majority.|
|To fully understand the decision making process for a customer!||What is the Scope of the Decision we are expecting the customer to make?|
|Who has what role in the Decision?||There are many persons involved in a decision, typically not just one Decision maker.|
|What are the factors to influence the Decision?||What are the key arguments.|
|Positioning the product.||Why should anyone buy your product, instead of the current alternative (Yes, there is always an alternative, how bad you might think this alternative is, there is always an alternative!)|